Berlin-based visual 
storyteller
marketing data analyst with a huge passion for storytelling.

portfolio

Olist Marketing Analytics: RFM Customer Segmentation

Automated customer segmentation engine built with SQL. Identifies high-value "Champions" and "At-Risk" users to drive retention strategies.
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portfolio

Cyclistic Bike-Share Data Analysis

Convert casual riders into annual members by identifying behavioral differences and usage trends, enabling targeted marketing strategies.
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article

Beyond Google’s 6-Step Data Analysis Framework

Two years ago, when I was going through the Google Data Analytics Certificate, I discovered Google’s 6-step framework. It quickly became my favorite.
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portfolio

From Plants to YOLO: Inside a Computer Vision Pipeline

As a data analyst, I wanted to go beyond dashboards and explore the full machine learning pipeline — from raw images to model evaluation. Using plant images as my dataset, I built an end-to-end computer vision workflow with YOLO to understand how labeled data becomes intelligent predictions.
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